SAP NOW, the next evolution of the SAP Forum, is the most important opportunity for the SAP ecosystem to come together in one place. Dedicated to innovation and digital transformation experts in Italy, the event is to be held on October 18 at FieraMilanoCity.

It will feature growth paths in Smart Business organized into four sections across a total surface area of 16,000m2 (172,000 sq ft), from agile solutions for small business to the most innovative technologies and platforms of business transformation.

More than 3,000 visitors will come to discover the magic of Artificial Intelligence and the potential of Machine Learning, the IoT, and the Cloud. Smaller businesses will also be able to learn to grow and compete using SAP technologies and solutions to make their businesses smarter.


Technology acts as a bridge from present to future, and this bridge is becoming shorter and shorter, because the future is already here. The future is NOW. Decisions must be made now and managed intelligently, while seeking constantly to improve. Be intelligent. Be the best.

Imageware handles planning and execution for the entire event, from event planning to selecting and setting up the venue. Imageware also sees to communication strategies, image development, management event promotion, finding and managing partners, and all issues of organization generally, including the setting the agenda, defining the format, conference management, event direction, streaming, and reportage management. The entire event is managed and coordinated in close contact with the SAP Italia marketing team.