Microsoft Digital Week

NEED
In synergy with Milan Digital Week, promoted by the City of Milan, Microsoft House was to become the heart of Digital Milan. Microsoft and their partners and customers were innovation leaders, all involved in a broad discussion of the importance of digital transformation.

STRATEGY
Together with Microsoft, we defined a program that, following the launch conference on day one, called for days dedicated to the industries driving Italy’s economy: Banking and Financial Services on March 13; Manufacturing on March 14; Retail on March 15; and Artificial Intelligence and Digital Trends on March 16. The format of events called for a keynote speech by experts in the given market or field, followed by practical case studies. Participants were given the opportunity to attend in-depth sessions in specific fields together with the various partners and to see innovation first hand by way of the showcases within the experience area.

RESULT
The first edition was a great success, with more than 1,000 participants and hundreds of visitors following the live stream of the event.