#LenovoChampHouse 2018

NEED
Following the success of the 2017 edition of Lenovo Champ House, it is now time for a new experience for the international community of Lenovo Champions. This year, the focus is on Augmented and Virtual Reality.

STRATEGY
We created #LenovoChampHouse 2018 (together with Simona Menghini, marketing director for Lenovo Italy, in an amazing villa in Milan) for 4 Lenovo Champions, selected nationwide by way of a dedicated contest, to spend 2 full days working with Augmented Reality and Virtual Reality, experienced with the help of Lenovo and Motorola devices, as the heart of the event which featured visits to the Museum of Augmented Urban Art (MAUA), a virtual reality experience at Spazio Yatta!, an Instagrammable tour of Milan, and a cocktail hour streamed live on Facebook with Lorenzo Fantoni, an Italian journalist.

RESULT
The event was an extraordinary success on both the Lenovo Champions platform (Dynamic Signal) and on the social channels of Lenovo Italy (Facebook, Instragram and Twitter). The dedicated platform posted a 22% increase in shares and a 194% increase in impressions over the previous edition, while the live stream on Facebook with Lorenzo Fantoni reached a peak of 23,567 users connected at one time.